CONTACT: Nelly Su, First Jewelry Limited
(416) 646-9800x189



Toronto, ON [April, 2017]- Celebrating the world’s most famous rock band of all time, the Persona® brand has partnered with The Beatles™ for “The Beatles by Persona”, an exclusive collection of silver jewelry and charms making its debut at JCK Las Vegas 2017. Launching this September, the 20 piece collection is a new addition to the Persona portfolio of iconic licenses, among those the nostalgic Peanuts® and the official emoji® brand.

Since the 60’s, The Beatles have rocked the hearts of millions, showing fans a side of rock n’ roll that was culturally and aesthetically revolutionary. By combining innovative technology and creative imagination, the band was able to create a form of art that has continuously topped the U.S. charts, remaining as one of the greatest rock bands of all time.

In advance of “The Beatles by Persona” collection release in September, and in celebration of the 50th anniversary of the Sgt. Pepper’s Lonely Hearts Club Band album, Persona is offering a limited edition Sgt. Pepper’s gift set available for sale late May. This timely partnership coincides with The Beatles release of a special edition Sgt. Pepper’s album featuring 34 unreleased tracks. Paying homage to the album, the Persona limited edition gift set features the four iconic Sgt. Pepper’s jackets in colorful hand-painted enamel over sterling silver and five complementary charms, all packaged together in a keepsake The Beatles black lacquered wooden gift box. A must-have for any Beatles fan, this exclusive gift set uniquely commemorates the album that changed the sound of music forever.

The Beatles hold such significance in the lives of fans around the world, including me, my wife and my children,” says Neil Travis, President of First Jewelry and exclusive distributor of Persona. “With “The Beatles by Persona”, we wanted to give fans of all generations a way to express their passion for The Beatles with beautiful and collectable charms and jewelry.”

The special Sgt. Pepper’s Lonely Heart Club Band anniversary gift box will be available in June in a limited quantity of 500. “The Beatles by Persona” complete collection will launch in September 2017 and feature 20 sterling silver charms, in designs reflecting some of the most famous Beatles songs like “Strawberry Fields Forever” and the iconic “Yellow Submarine.” This exclusive collection will be available at,, and at select Persona retailers across North America and the UK including Abbey Road Studios.

See it first at JCK LAS VEGAS Booth B15147.
For more information, high-resolution images, and samples please contact:
Nelly Su (




FIRST JEWELRY LIMITED • 43 Lesmill Road, Toronto, ON M3B 2T8P. 416.646.9800F.416.646.9899