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About Persona

Launched in 2009, Persona® is distributed by First Jewelry Limited, a company whose leadership is defined by more than three decades of experience in the jewelry industry. Persona is currently sold online, through our state of the art e-commerce store, and in over 1,000 brick-and-mortar retail stores across North America.


Persona was created to inspire every woman to express her unique self through affordable, fashion-forward sterling silver jewelry. Our highly customizable designs and varied collections can be combined to reflect the personality, style and moments that make each woman’s story one-of-a-kind.

At Persona, we are continually developing new colorful collections inspired by the world of fashion and imbued with the sentiment of special memories and occasions.


Persona Watermark