About the Persona Jewelry Collection
Persona is a chic, modern version of the charm bracelet. Select a combination of our symbolic silver beads to express your mood, uncover your style and be the ultimate fashionista. Change your accoutrements like you change your shoes.
The collection is created by experienced jeweller Neil Travis alongside his daughter and second-generation trendsetter, Alex, who serves as the company's creative director. With the intention to create pieces that women want to wear everyday that can seamlessly transition from day to evening, Travis decided to incorporate the do-it-yourself concept into the jewelry world by allowing consumers to select the charms that best suit their Persona.
With a selection of hundreds of sterling silver beads to choose from, you can create your perfect Persona with a combination of crystals & gem stones, mother of pearl & murano glass. Mix and match, double them up or string together a simple combination to make your bracelet unique and personal.
“Having the ability to constantly arrange, add new beads, or simply re-arrange the beads takes the personalization experience to new levels,” says Neil. “You can create looks for daytime shopping with the girls to something more sophisticated and striking for that special evening or occasion, all without having to purchase several different pieces.”
Because of the care and effort put into the manufacturing of this product, many beads have very unique characteristics. Whether it be the marbling that appears in a Murano glass bead or the hand-painted enamel, each bead is uniquely yours when you purchase it and has a different story to tell. Variations in the product are part of the allure of our collections and allow you to create a signature piece that is all your own.
The Persona bead collection's exceptional quality also offers the opportunity for you to achieve the same great look as many other well known silver charm bead brands at a fraction of the investment. Our Persona beads can also work in combination with bracelets and necklaces from other well known brands.